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啤酒學校:布魯克林釀酒廠的灌注成功 Beer School |
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(查找更多有關 Steve Hindy,Tom Potter,Michael R. Bloomberg 著 的資訊) |
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◆基本信息◆ |
書號:9780470068670 |
作者:Steve Hindy,Tom Potter,Michael R. Bloomberg 著 |
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出版日期:2007-8-1 |
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◆馬上購買◆ |
四眼仔網上書城
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四眼仔網上書城定價:
US$40.09
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◆內容介紹◆ |
Foreword. Preface Steve and Tom Introduce the Brooklyn Brewery. Acknowledgments. Chapter 1. Steve Tells How Choosing a Partner Is Like a Second Marriage. Lesson One: Even a Dog Can Shake Hands. Chapter 2. Steve Discusses the Importance of Building a Solid Team. Lesson Two: Is It a Business or a Family Business? Chapter 3. Tom Talks about Creating the Business Plan: A Money-Raising Tool and More. Lesson Three: The Business Plan Won’t Be Graded on a Curve. Chapter 4. Tom Asks, “What’s the True Mission of the Business?” Lesson Four: Being Flexible If the Mission Statement Becomes “Mission Impossible”. Chapter 5. Steve Discusses the Keys to Successfully Motivating Employees. Lesson Five: Feeling Good Is No Substitute for Prudent Controls. Chapter 6. Tom Tells the Story of Their Dot-Com Revolution: Fishing for Finance and Failing. Lesson Six: Chasing Money Is Not a Business Strategy. Chapter 7. Steve Talks about Building a Brewery in Brooklyn. Lesson Seven: Sometimes You Stand Alone. Chapter 8. Steve Discusses Publicity: The Press Wants You! Lesson Eight: A News Release Can Go a Long Way. Chapter 9. Steve Reveals How the Revolution Kills Its Leaders First. Lesson Nine: Hiring and Firing. Chapter 10. Tom Talks about Cashing Out and Reinventing the Business, Again. Lesson Ten: Only You Will Know When It’s Time to Sell. Chapter 11. Tom Wants to Know If You Have What It Takes. Lesson Eleven: There Are No Entrance Exams for Entrepreneurs. Timeline. Index. |
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◆圖書封面◆ |
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